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Research papers

Information à la carte

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...

Catalogue: Congress 2009: Leading The Way
Authors: Ineke van Meel, Jeroen Rietberg
Companies: Randstad Holding, Intellex Dynamic Reporting
September 22, 2009
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Citation

van Meel and Rietberg (2009a, September 22). Information à la carte. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/information-la-carte